Łukasz Jakubik's profile

Visual identity refresh for cryogenic company






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About

Kriosystem is a cryogenic company that designs and produce advanced low temperature installations for industry and scientific institutions located all over the world. The company's history dates back to the 90's and its experience is based on well-known specialists from the Polish Academy of Sciences of the Low Temperatures Department.​​​​​​​​​​​​​​​​​​​​​



The Scope

The design task was to refresh the appearance of promotional and company materials. The main part of refreshing the company's visual identity concerned information cards addressed to clients from the industrial sector, where the content contained a detailed description of the devices offered by the Kriosystem company. In addition, the second part of the leaflets were touching the scientific sphere, where the portfolio of the largest international projects carried out by the company was presented. Here, the target group is to be R&D units and laboratories. In addition, the task also included the preparation of binders for technical and design documentation, roll-ups, letterhead and a template for a multimedia presentation. The project concerned both the design and supervision over the printing and delivery of materials to the customer.​​​​​​​






Artwork concept

The main concept of changing the materials identity was the use the current company colors in combination with cross hatching known from technical drawings. The monogram found in the original logo was used to distinguish each of the projects and significant technologies by adding to the names the refresh. These two details are the common part occurring in all graphic materials.



Science





Industry















Binder & letterhead






Roll-up






Presentation template







Thank you





Visual identity refresh for cryogenic company
Published:

Visual identity refresh for cryogenic company

Published: